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 Jay
Goth is a
marketing veteran, having worked in a variety of industries including
hospitality, energy, real estate, insurance and technology.
As a
founding executive of Commonwealth Energy in 1997, Mr. Goth helped to define and write the initial business plan, raise
over $60M in private capital, build a customer base of almost 100,000 prior to
the electricity deregulation in California, and expand the company's operations
into additional markets. The company became one of the largest unregulated
retail electricity providers in the country, with third year revenues
approaching $200M. In 2004 the company registered its shares with the SEC and
went directly to the AMEX.
Mr. Goth
has most recently been very active in the Internet marketing space. He formed
Ascendant Communications Group in 2003 and that company has been profitable from
the first year. He has also been working with public companies on IR initiatives
and performs public relations for several companies. In addition, he has been
retained as a consultant to several companies in the electronic transaction
processing and stored value card industry.
A graduate
of the University of Colorado, Mr. Goth received a B.A. with a double major in
English literature and Economics. These studies have helped him in his role as
copywriter and business plan developer. He has held several licenses, including
Series 6, 63, 3, Real Estate, and Insurance. His main passion is downhill
skiing, and he shares his wife's passion for riding performance thoroughbred
horses and show jumping.
 James
Oliver has
over twenty-five years of diversified business management, finance and
accounting experience. He has been active in a wide range of industries at
various levels of product technology, in both domestic and international
markets. Mr. Oliver has served in senior financial management positions for
operating units of "Fortune 100" companies along with having
experience with privately held companies. He has consulted for a variety of
businesses. Mr. Oliver has been a key contributor in business transformations.
Seven years
of his career were with Emerson Electric Co. as Chief Financial Officer for two
operating units. Emerson has been highlighted in the Harvard Business Review
for its management process and long-term profitability record. During his tenure
at Emerson, he was a major contributor in the development and execution of
strategic plans that transformed a break-even operating unit to a profitability
level near the top of U.S. peer group companies. The Company's improved return
on capital doubled the "S&P 500" average.
Mr. Oliver
served as CFO for a business unit of Smithkline Beckman. He helped turn around
an instrument business of that Company that was incurring substantial losses to
profitability. He was also head of strategic and financial planning for an
operating unit of Dresser Industries.
He has
consulted for a number of diverse companies including the prominent private
equity firm of former U.S. Secretary of the Treasurer, William E. Simon, United
Technologies, Snapple, the Stanley garage door opener business and other
companies. Mr. Oliver's assignments included profitability and cash flow
improvement, business analysis and planning and comprehensive organizational
performance measurements.
Mr. Oliver
created and copyrighted "Value Creation Insights" which is a
profitability improvement and value creation management tool. It integrates
strategy, operations and financial management. The business analysis, planning
and execution management tool consists of twelve modules. The cornerstone,
however, is the business "picture." It is an 8 1/2" by 11"
colored reflection of an organization's cause and effect components that drive
value creation. Another feature is the ability to determine how a business plan
and or alternative strategies will impact a company's intrinsic value. Two key
modules link the customer value proposition and the business processes that
deliver customer value. An additional major feature is an execution roadmap.
Mr. Oliver
graduated from the University of Southern California with a Bachelor of Business
Administration degree in accounting and finance. He is a Certified Management
Accountant and is a member of the Institute of Management Accountants. Mr.
Oliver is trained and licensed by the Professional Management Institute to
implement a proprietary enterprise management system to help improve operating
and financial performance of companies of various sizes and complexities. This
system has been used by General Electric, IBM, ATT and other companies. |
